A health coaching website serves a crucial purpose of connecting with clients and helping you grow your business.
And whilst I often talk about conversion and sales, there is one step of the process that a lot of people don’t discuss, and that’s website care.
Good website care goes beyond just updating your blog on a regular basis. It’s about making sure the experience, the speed, the usability for you and your team works. It’s also about security, and making sure you’re protecting those that use it.
So let’s look at how you can do this in practice, as well as my top website care tips that every health coach should know about.
Every health coaching website needs regular website care
It would be awesome if you could just set up your website and then forget about it, but it’s not that simple (nothing ever is, am I right?!)
You’ll need to maintain your site and make it better one update at a time. If your coaching business is focused on your personal branding, and it’s constantly growing, evolving, and changing. Your website should do the same.
#1 Test everything you can click!
This is among the best tips, because it’s straightforward and super simple to do.
Just imagine this: You find an awesome service or product online and are totally sold on it, you want to make the leap there and then, only to be faced with a 404 page or a broken contact form that doesn’t submit.
Trust me, it’s amazing how often things like this fall through the cracks and it directly impacts how many clients you get, as well as website conversions.
Fix your broken links
The fix is simple though: Make sure you regularly check all your CTA buttons, and all the links you have on each page. If you find a broken one, definitely fix it ASAP or get someone else to do it if you can’t do it yourself.
Top Tip: There are free tools out there that you can use to streamline this process like Free Broken Link Checker and it usually gives you a page name and the links that are broken so you can just remove them without having to search.
People will use your menu bar (after all that’s what you created it for) but because it’s often a widget people don’t check that it works! But as this automatically appears on every page, it can really hinder user experience.
Whilst you’re there, limit the amount of things in your dropdown menus. They can be hard to use, particularly on mobile.
Ideally, you want to keep the navigation neat and offer a few select choices you know visitors want to see. Having too much stuff in the navigation can lead to decision paralysis, which – you guessed it! – will make the visitors leave.
Top Tip: Create central pages for your main menu that link to smaller pages when a visitor visits. For example, rather than having every service page in the dropdown, simply have a services page which links to the individual pages.
Check your forms
When it comes to forms, make sure they actually arrive in your inbox once someone submits it. If they are lost somewhere along the way, you’re missing out on leads and, even worse, making them think you’ve decided to ignore their inquiries.
While you want to use your website as the primary touchpoint for your clients, have your social media pages linked on your website too! Every single one of them is an additional way to nurture and build your audience.
Most website themes already have social icons ready to use, so all you have to do is add links to your social pages there. Just make sure you check these links too!
#2 Use mobile-first approaches
More people are using their phones now to browse the web than computers, with mobile devices being the preferred option that surpassed desktop computers in the recent few years.
The data in the table above shows mobile devices being in the lead, with 51.85% in terms of market share, desktop computers are next with 45.22%, and tablets making up only 2.9%.
What can you do with this data for your health coaching website?
You can make sure your website care extends to your mobile site too so make sure your website looks and feels just as amazing as on desktop. Some common things to check for include:
- Image, text, or button alignment
- Size of images or buttons (can you still click on them)
- Overlapping content
- Menu overlaps or sticking
- Pop-up opt-ins that you can’t close on mobile
- Large spaces or gaps that look like the page hasn’t loaded.
The font size is another matter that can derail mobile visitors from their customer journey. If they have trouble reading the text and have to zoom in frequently, they will lose interest. Plus this is something that is directly penalised by Google SEO.
Top Tip: Make sure you connect Google Search Console if you’re aiming for decent SEO results, it will alert you to any mobile issues that could be hindering user experience.
#3 Refresh copy and images
When was the last time you checked the copy on your website? Has your voice or tone changed in the meantime? Did you change or refine your goals or messaging?
Your copy should reflect that. Check your copy regularly and update it according to any changes you make to your branding. When the regular checkups become a habit, you’ll also have an easier time spotting copywriting mistakes that hurt your sales.
This is also particularly important if you display your pricing on your website, because you don’t want to be quoting something entirely different to what’s in the public eye, it can really damage your brand’s trust.
The same goes for images or videos. When you were just starting out, you probably only had access to a few select images of yourself, or you may have used a lot of stock images for everything else. While there’s nothing wrong with that, it’s important to decide what is a stopgap and what is there permanently.
A few questions you can ask to help you here:
- Is everything in keeping with your brand still?
- Does the aesthetic that stock images give off work with your website overall?
- Do you have more personal, high quality photos of you and your business instead?
Don’t be afraid to change those old images regularly. Besides, as time goes by, the resolution options are becoming better and better, so your images, graphics, and patterns should follow suit.
What worked five years ago, for example, is now mid-quality at best.
#4 User experience is the most important
In the long run, website maintenance means finding ways to improve user engagement and experience on your health coaching website.
And many people get this part wrong. They focus solely on how it looks, and getting the branding perfect that they end up with a design that is actually difficult for someone to use.
Have you ever visited a website where you weren’t quite sure where to go next? You knew you were looking for something to click on but it wasn’t there. This is where user experience has missed the mark.
You want to make sure that if nothing else, your visitors can use your website to purchase from you!
It’s really not as hard as it sounds! Just put yourself in their shoes. It’s very similar to creating personas for your marketing campaigns, but this time, you’re looking at ways your ideal personas interact with your website.
The last thing you want to do is have a website that frustrates them and drives them away. To avoid such a scenario, make sure that:
- Your website is easy to navigate
- Your copy is succinct and to the point
- Your website provides them all the information they expect to see
- The information is easy to access
- You focus on providing value
And what are the benefits of doing user experience fixes?
For one, you’ll have a way lower bounce rate, as less people will click straight off after a negative experience using your site.
Top Tip: It’s important to check bounce rates regularly! They can help you pinpoint which pages on your site are causing those negative user experiences, which helps you eliminate patterns you use on the site that drive people away. These patterns can be anything – inconsistent design of a web page, copy issues, navigation problems, something broken, or something else.
Another benefit of good experiences is better engagement, since positive emotions are a strong driver of sales. And a website that delights and makes visitors feel at ease definitely helps you stir up those positive emotions.
#5 Security and backups are a must
Remember how many times you were in the middle of writing a new blog post, or a long status update, only for your PC or browser to crash and you lose everything? Super frustrating, isn’t it?
Well, not many people realise that the same thing can happen to your website if you’re not careful! Imagine losing all of your hard work and effort up until now! And the consequences are horrible:
- Site downtime, and potential loss of sales and reputation
- A lot of time and money spent getting it back (or rebuilding)
- Your Google rankings will drop as well depending on how long it’s down for.
That’s why every website care strategy should include taking a backup of your site, and checking that the backup you have actually works (and isn’t corrupted!)
Nowadays, all the decent website hosting services have automatic backups included into most of their service packages, and you can set up ‘historic or automatic backups’ (I recommend both) so that a backup is taken of your website every day.
Which is particularly helpful if you’re updating regularly.
Updates and security
For those with paid themes, plugins, and self-hosted websites like WordPress you NEED to make sure you update regularly. There are a lot of hackers out there who use outdated plugins, theme security flaws, and even issues with WordPress itself to gain access and take down your website.
I’ve seen it happen to a lot of people, all because they hadn’t run the latest update for a plugin. You can also automate this process if you want to forget about it with tools like WPManage.
Top Tip: Try to delete old plugins and themes you’re not using. They can be used to gain access to your health coaching website even if they are not necessarily active!
Regular health coaching website care brings you more clients
I know it sounds like a lot of work, but once you do it regularly you’ll realise it’s 30-60 minutes a month maximum (e.g. you probably won’t update copy and images every month.)
Still, if you’re struggling to find the time, don’t know how to get started, or have ignored your maintenance for too long and you’re overwhelmed, don’t be afraid to ask for help.
Get in touch with me today and I’ll tidy up your website and teach you a thing or two about website care so you can do it yourself without spending too much time on it in the future.