One of the most important decisions you have to make for your website as a health coach is to pick the best website platform.
What I mean by this is the foundation and tools that you build your website on! And this is often a tricky place to start if you’re not technically minded.
I wanted to share the pros and cons of different platforms and what I consider to be the best website platform for health coaches to build their websites on.
But before we start…
I want to caveat this to say that as a website professional, I would always suggest that if you aren’t that technical that you should at least get help from a pro.
This is because building on some website platforms can leave you open to security issues like your website being hacked or stolen. Or it can take a lot of time and effort with a result you’re still not happy with.
That said, many health coaches create easy websites to start with before investing more in their online presence.
So, here’s the platforms out there:
My Pick for Best Website Platform
For me it has to be WordPress.org (combined with Elementor for customizing and building pages) and when it comes to popularity, I’m not alone. Of the millions of popular websites around the world, 39% of these are powered by WordPress, and for good reason.
WordPress.org is the version you have to host yourself, that is completely free to use and gives you a lot of functionality to build everything from scratch the way you want it.
Then for those who are less tech-savvy, there is WordPress.com which costs a nominal fee per month but the hosting and everything is done for you. But, I think the best option is to go for a self-hosted option that you own yourself.
Here’s the pros and cons of WordPress.org:
- Flexibility – Regardless of the version, WordPress is used by many because of its flexibility. If you have experience with coding, its open-source access allows you to do anything you want with your site. But even without those skills your website could be anything, a forum, a course platform, eCommerce, social media platform, business website, and more.
- Infinite Plug-Ins – There are also an almost infinite number of plug-ins that you can use if you can’t code. These plug-ins work like apps that you can add to your site for a specific function. As a health coach, if you also sell specific products for health and wellness, you can add a shopping cart plug-in to your site. There are also plug-ins for contacting you for concerns and inquiries.
- Customisable Themes – You can customise your site however you want to because of the thousands of designs and templates available. As a health coach, you’ll be able to design your site according to your area of expertise and easily catch and maintain the attention and interest of your visitors.
Note: Even though WordPress is free, many themes, plugins and functionality is not. Plus the more complicated the site, the likely more it will cost to keep running.
- Website Management – Pretty much the only con is that you have to manage everything yourself. Which is a pretty steep learning curve if you’re starting from scratch. My recommendations to start with are to:
- Look at security features
- Create backups of your website regularly
- Make sure it’s regularly updated
- Hire a professional to give it a once over when you can!
Other Website Platform Options for Health Coaches
I want to make sure you have all information available to you, and not all health coaches choose WordPress. Particularly as beginners. So here are some other options to consider:
Squarespace is known for its great-looking design, which makes it stand out among other website builders. However, for all it’s looks, it lacks the substance needed for it to be a great option.
- Design – As mentioned, Squarespace has the best-looking design templates available for use. These sophisticated designs work with desktops and mobile phones which often have decent page speed which is good for SEO. The overall look and the details are impressive, and yet you can customise the templates to your liking.
- Mobile App Integration – There are Squarespace mobile apps that allow you to make edits on your site on the go. This makes it convenient for any urgent updates needed and if you’re a coach that has little time to sit down in the office.
- Limited Integration – If you’re looking to integrate third-party services into your health coaching website, you’ll have a difficult time with Squarespace. Integration is very limited to authorised third-party services, which may or may not be useful for your site. This can be a roadblock to your business strategy moving forward.
- Not Intuitive – The site builder isn’t as intuitive as its competitors, requiring more effort to learn how to go around it and to use its features. Plus, it’s not the fastest website builder in the market right now.
- Price – A personal plan will cost you $12 a month while a business plan costs $18 a month. The online store option starting price is $26 per month and these costs can rack up quickly for a startup.
It’s one of the easiest to use platforms available in the market, but its ease of use also makes add-ons and flexibility very limited.
- Ease of Use – The learning curve for Weebly isn’t very steep. This is ideal for beginners and small businesses looking to set up a website on their own. If you’re building your health coaching website on your own and you have limited experience doing so, this can be a good option.
- Customisable Templates – Weebly has good-looking designs and customisable templates that give you options on how you want your site to look. The designs are also optimised for mobile screens, ensuring you can use the site easily no matter where you access it.
- Locked-in Features – Weebly’s ease of use allows inexperienced users to build a website through their drag and drop features, features that are locked in to the site. This, however means that even with coding experience you can’t fully customise your site. It limits your creativity and has fewer options for customisation. To be honest, many coaches I’ve seen grow out of weebly fairly quickly.
- Price/Ads- Weebly has a free-to-use option with ads but these can be a nuisance and impact experience for your audience. An ad-free website will cost you $12 per month and adding more features will merit a higher cost as well.
This website builder is another popular option and you’ve likely heard the name as it’s one of the most popular domain name services around.
- Simple – In terms of simplicity and ease of use, GoDaddy is the best one out there. They have basic templates and functions enough to make a professional-looking website. This is best for beginners with little to no coding or website building experience.
- Domain Name Availability – As one of the largest domain registrars, there’s a good chance you’ll be able to secure the domain name and extension you prefer for your health coaching business.
- No Advanced Features – Again, because of its ease of use, don’t expect any advanced features to be included in this website builder. If you want your health coaching website to be more sophisticated and include features that can help with your business, you won’t find it here. Even design options are not as rich as other builders like WordPress or Squarespace.
- Expensive – Their packages tend to be more expensive considering some of the added features are just basic add-ons like backups and SSL certificates (which other hosting providers include in their price.)
- Price – GoDaddy comes with a free 30-day trial, then the basic plan starts at $10 per month. Adding an SEO tool will cost $15 per month and $25 per month for online store capabilities and features. As mentioned, it’s one of the most expensive platforms, especially for beginners.
Wix is another all-inclusive website builder in the likes of WordPress, Squarespace, and GoDaddy. Like those other sites, Wix gives you all the tools you need to build your own health coaching website and is also ideal for small businesses or those who don’t need a lot of pages for their content.
- Fully Hosted Platform – Because Wix is a fully hosted platform, you won’t have to pay for the hosting services for your site. That said, the free version will allow you to build your site with Wix ads.
- Various Templates – The template designs that Wix offers have received positive feedback from users especially with how they have enough variety suitable for different kinds of industries and businesses.
- Slow Loading Speed – Tests have shown that Wix doesn’t have the fastest loading time compared to other sites. This can have a negative effect on user experience as well as site-building. Plus, speed is a core metric for SEO and getting more search engine traffic!
- Minimal Flexibility – While their designs are well-made, Wix doesn’t allow much flexibility in changing the designs. You can make edits on your chosen template but a complete redesign or choosing a new template isn’t possible. This can be very limiting for your branding and marketing strategy.
- Scaleability – One of the biggest downsides for Wix is that many people have issues with functionality and price as they scale. When you compare it to WordPress which allows you to easily scale for free, it’s a problem for a growing business.
- Price – Wix comes at a steep price, with their ad-free package starting at $14 per month and the most expensive package at $23 per month.
The Best Website Platform for Health Coaches
For me, when creating a health coaching website, the best and most recommended platform is WordPress. In terms of performance, flexibility, and features, it has all the tools a fully functioning and easy to use website needs. Plus, once I’ve created the site, you can choose to have me maintain it, or clients can take it over and do it themselves! And that can be very empowering.
Resources for Your New Health Coach Website
- Ways to Update Your Website Without Hiring a Web Designer
- How to Automate Your Website To Capture Leads Itself
- Website Care Ultimate Guide: 5 Major Tips to Better Your Health Coaching Website
- What You Need to Create an Online Portal for Your Health & Wellness Business
- 5 Essentials For Your New Health Coaching Website
Need help establishing your website as a health coach? Drop me a message and I can help you get set up on the right platform for you.