Marketing for your health coaching business has moved to the digital realm. Gone are the days when you could rely on just getting business exposure from flyers, storefronts, or even the phone book. Now, you have your very own billboard for your services, in the form of your website.
But are you getting enough exposure from your health coaching website and is it working for you to bring you more clients?
I wanted to share how your website brings your health coaching business more exposure as well as how to better capitalise on it.
How a website helps your health coaching business get more exposure
Think about the first thing you do when you hear about a new brand, whether that’s from a friend, ads, or even in passing. You tend to look them up online.
The first thought if you don’t find anything is usually, are they legit? Are they professional? It’s not just that, it’s the fact they can’t learn about you if you’re not putting yourself out there. It’s unlikely a prospective client will contact you with no information whatsoever.
Which is why exposure is important. It builds trust with your audience. They can see you, and your business.
But you can use your website to get exposure in other ways too, including:
#1 Organic Leads From Google
A website for health coaches creates an opportunity to get leads (people interested in health coaching) from organic searches directly.
You’ll need to optimise and tweak your website content to be listed in search engine results pages (SERPs) and you primarily do that with search engine optimisation (SEO).
This sort of exposure is hard to build, but if you get it right, it’s one of the best performing ways to gain exposure. Particularly if your services aren’t limited to a specific location.
Here are some of the best practices you can use right now to improve your website SEO:
- Include the right keywords in blog posts and copy – words and phrases your audience will be searching for.
- Add links to relevant sources from your niche and industry – just make sure they aren’t to competitors.
- Cover topics that your audience wants to read – not what you want to write about.
- Stay consistent – pick a schedule to post on your blog or website updates and stick to it. Search Engines prioritise those with the most current and up to date information (it’s why a blog is such a great idea).
#2 Becoming The ‘Go-To’ Authority
When you become an authority in your industry, you’re at the forefront of people’s minds. If someone asks in a group online, their friends, or even talk to you in passing, you automatically get this exposure.
Digitally when you’re creating brand awareness there are these so-called E-A-T factors/signals: Your website can communicate Expertise, Authority, and Trust to your visitors and search engines too.
Why is this important for you? Because of how Google ranks your website!
All websites that offer advice on health, nutrition, diseases, symptoms, and managing them are categorised as a YMYL (Your money, your life) website. And after a recent change on google, any YMYL site that has misinformation will automatically be tanked to the bottom of search results.
But, don’t let this scare you! Here’s what you can do for your website so your health coaching business still benefits from digital awareness:
- Display your credentials on your health coaching website – any certificates, awards, memberships, and associations with health coach groups and alliances will build your authority, trustworthiness, and showcase your expertise.
- Ensure all information is accurate – check all your web pages and posts and see whether you’ve missed backing up any claims with trustworthy sources.
- Share your very own research – share insights you got from analysing data from your customers because your very own research makes you an attractive source to link to, which signals Google you’re indeed an authority!
#3 Going ‘Viral’
There’s a common misconception online about ‘going viral’ which is essentially being very shareable for something that you post online. It doesn’t have to be Kardashian-level, media outlet viral to be successful. If you’re a health coach that focuses on your local area, your focus won’t be on national exposure, but you’ll want as much local exposure and to ‘go viral’ there.
You can put lots of valuable information that’s potentially shareable and teaches your visitors something new. Combine that with social share buttons on all web pages that display such content and you have a formula for boosting your exposure. The more shares your content gets, the more visitors you can have. The more sites link back to you, the better your authority, with search engines and visitors alike!
So what kind of things do well?
- Graphics including charts, graphs, infographics
- Images that capture your industry or industry pain points very well
- Reports with backed statistics
- Guides and tips
- Opinion articles that debunk myths or trends currently
#4 Getting New Exposure Opportunities
As a health coach, you’ve got strong competition so standing out by becoming a trustworthy source will bring with it new exposure opportunities.
When other businesses in your industry become aware of you, you can contact them (or they may contact you) and ask whether they are interested in partnering up. Creating strategic partnerships is a way of getting leverage over your competition and both (or all) of you get exposure to a wider audience.
Here’re some other exposure opportunities your website can lead to:
- Appearing on podcasts
- Guest posting on someone else’s website
- Media interviews
- Being a guest speaker at events
- New services that provide a wider offering when you partner with someone who offers complimentary services to yours.
#5 Acting As Your Portfolio
Ask your clients whether they would like to share their side of the journey towards their better selves with the help of your health coaching business. You can:
- Leverage user-generated content – feature your visitor’s posts on your website (just ask for permission first!)
- Show before/after images of your clients
- Use social proof with user reviews and recommendations – make sure these are from your clients and real people
Not only does this boost your expertise, but it also increases the likelihood you’ll be shared. The more people who have a ‘vested interest’ in your website by appearing or being involved with you, the more will share it.
How to be sure your health coaching website is giving you the best exposure
As your health coaching website can boost your exposure that much, it’s important to get it right! Here’s how to make sure you’re maximising your exposure.
Consistent branding is a must for a website for health coaches. It’s what builds brand awareness and how people start recognising you. Branding is what makes you – you!
Your branding must be consistent across all channels to make an impact, so that no matter where your visitors are coming from, they get the same positive experience. This makes a massive difference in terms of exposure because your branding is how you come to the forefront of people’s minds.
Contact info on your site
If prospective clients or those with opportunities want to contact you, it should be easy!
Have a “Contact” tab in your main menu, or a banner with all the relevant contact info, like your email or phone number, or a link leading to a contact form with your schedule calendar.
Nowadays people want to get instant contact, so think about implementing a chatbot to your site that will answer the most frequent questions.
Use rich snippets to list your contact information directly in SERPs! People will be able to hit the call or schedule button directly from search results.
Be social media ready
On average, people spend 2 hours and 20 minutes per day on social media, so help them by making your content easily shareable. Add buttons so people can share straight to your articles, and add Pinterest-worthy images they can pick from if this is a channel you’re targetting.
Also as part of your strategy, you need to think about the type of content you’re posting on your website in terms of where your audience is going to be sharing it. If it’s on Facebook, catchy titles and easy, bright images are best. If you’re looking at Linkedin, offering graphics or statistics might be a better way to go.
The present (and future) of successful health coaching business exposure is digital
Having a website doesn’t mean you shouldn’t actively seek exposure opportunities elsewhere, but it can do a lot of the heavy lifting for you. Just make sure you’re making the most of it and creating a strategy for the long-term.
If you’re struggling with business exposure for your health coaching business, get in touch and we can look at branding or website opportunities you could be missing out on.