With the amount of competition in this rapidly growing industry, finding health coach clients is always a hot topic.
Local ways to attract clients are great when you’re starting out, but you should always compliment this with an online presence that widens your potential client pool, reduces your local competition, and can really help if you’re focusing on a specific niche.
Here are the four best places to find health coach clients online and create a steady stream of leads for your business:
Everyone’s on social media these days, but you’ll need the right approach and strategy to effectively get clients and avoid mistakes that can damage your brand.
Here are tips on using the different social media channels to get new clients:
Clients from Facebook: join groups or communities
Billions of people use Facebook groups with many brands and businesses taking advantage of this to engage customers. Join Groups and Communities relevant to your expertise so you have direct access to your market.
However, don’t use them to hard sell. As a brand, you first need to listen and engage in current and relevant discussions. This is an opportunity to be helpful especially with problems or challenges that are in your field of expertise. The goal is to show your authority and let potential clients come to you. Once you have garnered trust, you’ll find more people are recommending you.
Top Tip: Give more than you get in groups or communities and you’ll be rewarded! Those who use groups to direct sell can often damage their brand and get a reputation for all the wrong reasons!
Clients from Instagram: it’s all about producing great content
Instagram doesn’t have Groups or Communities as Facebook does. That’s why the content you produce is what will drive your followers to become your clients. On Instagram, content is king, and you need to set a plan on how you’ll use this channel.
For example, you can utilise Instagram for:
- Increasing brand awareness or making potential clients know you exist.
- Promoting deals and offers.
- Sharing free and helpful content about your field of expertise.
According to data, Instagram users spend only 53 minutes per day on the platform, which is less time than users spend on Facebook. Having compelling content that is valuable and entertaining for your followers helps you build an audience that converts.
Top Tip: Stories, and more recently reels, are becoming the prioritised content on Instagram, so use them to give your brand credibility and make it easy for your potential clients to contact you.
Clients from LinkedIn: separate the personal and professional
LinkedIn, while having some similarities with Facebook, requires a different approach and strategy to get new clients. If Facebook gets you in front of potential customers, LinkedIn gives you access to businesses and brands that can turn into clients.
It’s the most effective as a business to business, or at least, business to professional approach.
That’s why your professional profile matters the most, and you should separate the things you post from personal content. Like attending a business meeting, you need to show up dressed appropriately to make a good impression. That’s how your profile will work for you.
Your profile page must highlight your expertise, accomplishments, what you can offer, and other relevant information that makes you stand out. Remember, businesses are the ones looking at your profile, and they will have a more stringent decision-making process when it comes to partnering with other brands.
Of course, you can still create a personal connection, just make sure that you’re doing so in a way that helps your brand, rather than hinder it.
Other important things that make your profile stand out are:
- An attention-grabbing headline that speaks of what you offer as a health coach.
- A professional-looking profile photo.
- A cover photo that shows you in action or showcases your expertise.
Top Tip: If your profile needs a complete makeover, here’s how you can create a professional LinkedIn profile that will get you noticed.
Clients from YouTube: it’s all about value, and instructional content
A lot of people don’t realise that YouTube can get you health coach clients, primarily because there’s a slight disconnect in the conversion. But the truth is, YouTube is the second-most visited website in the world next to Google and the second-most used social media platform next to Facebook. Its users are aged 18-49, making it highly likely that your target market is on the site.
YouTube is a great platform to build trust because watching you in action is the easiest way for people to trust you. They’ll see your body language, the way you speak, and other social cues that will help them decide whether you’re a health coach that they want to work with. They can’t get this kind of assessment from your blogs or your website!
For example, publishing short “How To” videos related to your field of expertise can give prospective customers a glimpse of how good you are as a Health Coach. Imagine if they give your tip a try and it works. It immediately builds trust and will make them go to you the next time they need help.
Top Tip: The video experience matters! You don’t have to have a professional set up but clear audio and video is essential!
Guest Post/ Feature on Partner or Relevant Sites
Having a blog is one of the staples of being a health coach. Your potential clients will be searching for tips and advice about their concerns or challenges, and being at the top rank of search results gives you higher chances of finding new clients. But, the next step to this is creating connections with other professionals in your niche.
Ideally you would find someone who provides complementing services to yours, e.g. if you focus solely on nutrition, a fitness coach would be a logical choice. Then, you feature on their platforms, introducing yourself to their audience and giving you a new market to follow you.
You can do this in a number of ways:
- Feature blog posts or interviews
- Joint webinars
- Social media takeovers
- Joint service bundles or discount offers
Top Tip: Make sure your brand is perfect and consistent before you reach out for partnerships so that it’s easy for potential new clients to find you, and set you apart from the crowd!
From Your Website
Before you go and look for clients online, create a place where they can come to you. Do this by creating your website and establishing an online presence where potential clients can find out more about your services, brand, and offer.
There are many reasons why a website is critical for your success as a health coach. Having one helps build your brand and your reputation, but as well as this you can create a sales funnel to capture, nurture, and convert clients without having to lift a finger!
The easiest way to do that is to provide an opt-in or free product to showcase your talents and then nurture your potential audience.
Understand the Importance of SEO
Remember that search engine optimised blogs and website content will drive more prospective clients to your site. This marketing strategy is critical for businesses because of all the competition and the information available on the internet. If people can’t find you, they can’t become your clients.
This ties in nicely with guest posting that I mentioned above. If you’re referenced in a reputable site or by a trusted brand, it positively affects how search engines rank your blog. It also impacts how your brand is viewed by the customers of that brand as well as your own.
Think of it as the online version of a recommendation!
Associations and Directories
Another way to find new clients is by being listed in online directories, or as part of associations and networks. Sites like Google my Business (if you have a physical location/studio) or Yelp are a great starting point for some of the online directories still being used today.
Making yourself available on those sites increases your chances of finding new clients, especially when you have a lot of positive reviews. This is because potential clients are actively searching the directory so their decision to commit and purchase services is much more far along!
Top Tip: Find directories or associations that are specific to your niche, or your audience (e.g. a parents or services for the elderly directory) this filters your potential client pool and targets exactly who you need.
Ultimately, landing health coach clients online takes effort and patience, but it’s definitely worth it! Make sure you set up your social media platforms, website, and branding accordingly before you start promoting. If you need help with this, drop me a message!