I’ve seen some branding mistakes in my time, but the biggest and most common is copying what your competitors are doing. As a health coach, if you copy your competitors you’re never going to get ahead of them. And there’s a lot of competition to get ahead of. But, you must forge your own path and
How to Organically Build Brand Awareness in 4 Steps (Even If You’re a Newbie)
Brand awareness is a marketing term that determines how well your brand or service are recognised. It increases the likelihood of getting more conversions and market share, because when your target audience is familiar with your brand, they trust you and choose you over your
Personality and Connection Can Convert Your Website More Than Any Paid Service
What drives website conversion for your health coaching business? The truth is, in this industry, it’s almost always how your website makes your audience feel. Personality makes you relatable and develops trust which is a crucial metric for your audience and whether or not they
5 Ways to Use Your Website to Get More Exposure for Your Health Coaching Business
Marketing for your health coaching business has moved to the digital realm. Gone are the days when you could rely on just getting business exposure from flyers, storefronts, or even the phone book. Now, you have your very own billboard for your services, in the form of your
5 Tips for Growing Your Website Traffic Faster
With the amount of competition in the health and wellness space, growing website traffic can be difficult. You’re all fighting for the same thing, and In today’s digital age, the principle of ‘build it and they will come’ no longer works. Oftentimes people need a little nudge. Growing
How to Make Your Health Coaching Website Stand Out Among the Competition
Your health coaching website will be, in many cases, your first point of contact for potential new clients. And it takes only 50 milliseconds for visitors to form an impression of your brand If they don’t like what they see, potential clients have a lot of other options to choose from! This
4 Health and Wellness Brands Cutting Through the Noise with Their Branding
As in any industry, there are a handful of health and wellbeing businesses who are truly establishing themselves as powerhouses amongst their competitors. Their weapon of choice? Strong, consistent, passionate branding. So who are these industry stand-outs, and what are they doing that sets them
How to Stand Out In The Saturated Health and Wellness Industry
It’s no secret that the health and wellness industry has sky-rocketed in popularity over the past few years. It’s not only become cool to walk around in your activewear, but to prioritise your health and truly design the kind of lifestyle you want for yourself long term. And with that popularity,
3 Things Your Health and Wellness Brand Must Convey
When it comes to one’s health and wellness, every decision is personal. From how we choose to nourish our bodies, to the brands we align with to support us on our journey, every choice is based on what feels best for ourselves. So how can brands build the kind of relationship with their audience