If you want to use stock photography for your branding on your website or social media, that’s absolutely fine. But there’s a time and a place. Even in industries like health and wellness where personal branding is the thing that makes you stand out from the crowd, you can use stock
7 Freebie Opt-In Ideas for Wellness Websites (That Aren’t an eBook)
Many health and wellness coaches choose to offer an eBook as the default freebie opt-in idea to get more email subscribers and build a larger list. But the truth is, eBooks don’t work for everyone. Not everyone likes this format or finds it enticing. Plus, you may not have the time to
4 Ways of Creating Unique Images Without Using Any Stock Photography
As a health coach, you likely spend a lot of time in your office or studio, or out with clients. But this can make photography for your personal branding options quite limited! After all, there’s only so many ways your studio can be used for inspirational imagery, but in this case, stock
Stock Photos vs. Brand Photos: Does It Matter?
People retain information for much longer when it’s paired with photos, in fact, as visual learners, up to 65% of us prefer images along with text. Our brains are hardwired to process visuals much faster than other types of information so we’ll remember what we read much better. Knowing
6 Amazing Free Stock Sites With Images for Your Health Coaching Business
Visuals are an important part of your health coaching website, but you can’t do a photoshoot every single time you need a photo for your blog post or social media, right? This is where stock images come in! I’ve already talked about ways to source images when you can’t do photoshoots, but I
How to Do a Compelling Photoshoot at Home
Even without a global pandemic, it’s important to know how to create a home photoshoot to get the shots you want at a moment's notice for your business. Whether your studio or physical location is closed right now, you’re lacking budget, or you just want to create some more inspiring images
Essentials to Make Your Brand Board for Business Strategy
Making your brand recognizable boils down to being consistent with your visuals and presentation. This consistency helps speed up the process of getting trust and credibility with your audience – something that attracts new clients and keeps them coming back. The easiest way to keep
Why It’s Important for Your Brand Awareness to Stay in Touch with Your Audience Consistently
The measures put in place due to the COVID-19 pandemic highlight just how important it is to stay in touch with your audience. Especially now that most of us are isolating at home! With in-person contact being halted to a minimum maintaining brand awareness can be difficult when no-one is
5 Branding Mistakes to Avoid When Pivoting Your Brand
The COVID-19 pandemic drastically changed the way health and wellness brands are doing business. We’ve all had to make changes, postpone or cancel in-person meetings and events for the foreseeable future, and are now focusing on connecting with people in isolation. But these kinds of