The measures put in place due to the COVID-19 pandemic highlight just how important it is to stay in touch with your audience. Especially now that most of us are isolating at home! With in-person contact being halted to a minimum maintaining brand awareness can be difficult when no-one is
5 Branding Mistakes to Avoid When Pivoting Your Brand
The COVID-19 pandemic drastically changed the way health and wellness brands are doing business. We’ve all had to make changes, postpone or cancel in-person meetings and events for the foreseeable future, and are now focusing on connecting with people in isolation. But these kinds of
The Art To Sourcing Images When Your Location Is Closed For Photoshoots
Your studio or physical location is an important part of your branding, and of course, you want to feature it on your website and posts. But you might not always have the time to prep and hold a photoshoot! High-quality and professional-looking photos can make a difference when it comes to
How to Pivot Your Website and Branding to Be More Digitally Focused
With social distancing and the ever-changing goalposts of COVID-19, it’s next to impossible to run a traditional studio-based business model right now. And to be perfectly honest, none of us knows what the immediate future looks like either. So it’s time to PIVOT (if you’ve seen that friends
How to Leverage Your Brand Presence to Sell Online Health and Wellness Services
The COVID-19 crisis pushed many businesses to adapt to offering their services online, and while some have experience with this, others don’t. Yet for all of them, going online is the only option to keep in touch with existing clients and get new ones. In order to successfully move your
Digital Client Engagement Strategies For Health Coaches
COVID-19 has put everyone in uncharted waters, not only by forcing us to change our personal habits but our business operations too. With social distancing and restrictions, the only way to keep your health coaching business running is to move your operations online and learn a thing or two about
What You Need to Create an Online Portal for Your Health & Wellness Business
An online wellness portal helps you keep your business up and running even when your clients can’t reach you. And even though the circumstances are less than ideal right now, that doesn’t mean that long-term it can’t be an excellent opportunity to leverage. An online portal can really
Quick Ways to Transition Your Health and Wellness Business from Studio to Online
In light of the current pandemic, having an online health business presence will likely be the only way of interacting with existing and new clients and prospects for some time in the near future. With many gyms, fitness studios, and health and wellness businesses having to close their
How To Use Your Health Coach Branding For Lead Generation
Lead generation is all about getting more potential clients in your sales funnel. It’s the process that you use to engage with prospects that are ideal candidates to become your next client. So obviously lead generation is important. But what you might not know is that when it comes to getting