With the amount of competition in the health and wellness space, growing website traffic can be difficult. You’re all fighting for the same thing, and In today’s digital age, the principle of ‘build it and they will come’ no longer works.
Oftentimes people need a little nudge.
Growing website traffic can take time organically, but here’s why you should commit to making it work for your health coaching business and how you can give your traffic a kickstart.
Why website traffic matters for health coaches
Traffic is just a term used to describe the amount of visitors you have to your website. Of course there’re other metrics as well like bounce rate (how quickly visitors leave your site) and return rate (how often they come back). But you have to get visitors first.
Converting website traffic into leads and potential clients is the ultimate aim for your business and this comes with a lot of benefits including:
- Increasing the ‘authority’ of your website, making you more likely to appear at the top of search engine results (which in turn brings more traffic!).
- Increases the likelihood that your website will be shared with friends/family or social circles of those who visit. (increasing your organic reach and brand awareness).
- The more of your ideal client audience you will reach (more potential customers to be adding to your marketing funnel.)
It’s also important to note that websites that are well known, shared, and visited often create opportunities for you to collaborate with publications, celebrity endorsements, and even appearances. But, this all starts with growing your website traffic, and having a consistent brand that will become recognisable over time.
So how can you increase your traffic and thereby increase exposure, sales, and brand awareness too?
Honestly, there’re lots of ways, particularly for health coaches, to do this fast. So if you’re just starting out with your online presence stick to these tried and true essentials:
1. Leverage social media
That’s where your potential clients are spending a lot of their time (although which platform they use is a whole other blog post) so this is where you need to be.
Share blog posts, or website pages along with tips and valuable content to increase your traffic.
Tips for leveraging your social media for fast website traffic
- Join groups on Facebook or Linkedin – the right group can be lucrative in traffic and leads. Just make sure you’re not just there to sell, but interact and become part of the community.
- Run a social competition – Perfect for setting up your business website and you can offer free consultations, programs, or sessions for the winner. These are perfect for getting that first landing on your website.
- Go viral – it’s a lot harder than it sounds, but if you can create a relatable meme, GIF, or knowledgeable post that goals viral, you’re traffic is going to spike.
To stay relevant and interesting to your audience, make sure you don’t always share your own website or services on your social page. I know it seems counterintuitive sharing resources from other people but that’s how you’ll ultimately build an audience that engages with you and you won’t come across too salesy. Long-term this builds your authority and boosts website traffic too!
2. Have a blog (and regularly update it)
Look at what you’re reading right now. It’s a blog that helps inform you of what you want to know (growing website traffic). Health coaches, especially, are in a unique position to offer lots of knowledge and advice. If you can prove your authority, you’re more likely to convert a lead into a client.
Blogs aren’t just reserved for bloggers anymore, they are a genuine way your health coaching business can grow authority, and brand awareness.
Plus, blogs are much more shareable on social media than constantly just linking to your homepage!
Things to consider when using a blog for growing website traffic
- Remember to write about what your audience wants to hear – not just what you want to tell them!
- Evergreen content is a great idea if you’re restricted on time or budget – these are the types of posts that drive traffic and can be shared at any time of the year!
- Share, share, share – on social media, with your personal contacts, you can even submit to publications (don’t forget a link to your website) and these increase the amount of sources you can get your traffic from.
As I mentioned earlier, websites with a lot of traffic create collaboration opportunities. But you don’t have to wait for them! Join industry association or event talks, contact publications that target your audience and submit an article, guest on a podcast. Any time you can collaborate with someone else who serves your audience, the wider you’re casting your net, and the more traffic you are likely to get to your website. The brand awareness and experiences are a plus too!
Tips for collaborating to increase your traffic
- Always include your website – Whether that’s in the submission bio, image watermarks, or in the article text itself. Links are an important metric for search engine ranking and driving traffic.
- Don’t be afraid to reach out – is there someone you would love to work with? You may be less established but if you have something interesting and new to pitch, go for it! It just takes one great opportunity which can be a gamechanger for traffic and brand awareness.
- Remember it’s a two-way street – Many people focus on what they can get out of collaborations, but if you want more opportunities you’ll consider how you can help the other party as well. It also means they’re more likely to say yes!
4. Use paid advertising
It takes persistence to grow traffic organically it’s one of the highest generators of traffic but sometimes they can take a little time if you’re doing everything yourself.
There are very few things that can match paid advertising when you want website traffic fast. But (and it’s a big one) there are a lot of things to consider.
Google AdWords is one of the most commonly used paid traffic options. Their Pay Per Click (PPC) campaigns help you position ads on Google above organic site listings (think: the first two links on the Google list). Luckily, you only pay when the ad is clicked.
The other option is paid advertising on social media and each platform has their own options. There are very few things that can match paid advertising when you want website traffic fast. But (and it’s a big one) there’re a lot of things to consider.
Using paid advertising to generate traffic – here’s what you need to know:
- KNOW your ideal client – I mean really know them. If you don’t your targeting will be off and you’ll just be throwing money away.
- Pick the best platform – Whether that’s social media, forums, or even placement ads in publications, know where your ideal client hangs out and focus on that.
- Test first, spend later – Don’t put all of your budget on one ad. It’s more effective to put smaller budgets on different test variations e.g. a different image, different copy etc. Then once you find a formula that works, brings you traffic and converts, up your budget.
Because of the cost aspect involved in running paid advertising, it’s really important to either speak to a professional or do your research. There’s a lot of moving parts, and it can be an incredible traffic source, or a complete bonfire for your budget!
5. Traffic is just the beginning: You must convert it!
Traffic without conversion is just… traffic! And that’s not useful. So here’re a few tips to start converting your traffic when you see your numbers increase:
- Add a call-to-action (CTA) on most (if not all) pages. Where do you want your traffic to go? What do you want them to do now they’re here?
- Pay attention to analytics. They’re very clever at figuring out trends and behaviour of your audience. For example, which days do they visit most, or which sources are your traffic coming from? Knowing this will allow you to tailor your content more and get conversions.
- Be consistent. As your brand awareness and traffic grows, you’ll build an audience who will expect and rely on what you’re showing them. Posting consistently on your website and social media nurtures your traffic and gets them more likely to convert when they keep coming back.
- Capture information. You may not be booking discovery calls but you could capture potential lead information on your website with a newsletter opt-in or calendar scheduler. Traffic can sign up to receive updates or book their first consultation with you. Either way, signing up shows that person is a warmer lead so make sure you give those options to sort your traffic.
To sum it up…
A website without traffic is the same as having no website at all. If you can build traffic and conversions, you’ll have a sales funnel that keeps those coaching clients coming your way. I know it’s a lot of information to consider, so if you’re struggling with website traffic, or think your brand isn’t resonating, get in touch and I’ll see how I can help.
Before I go, I want to know…. what’s your number one source of traffic to your website right now?