As in any industry, there are a handful of health and wellbeing businesses who are truly establishing themselves as powerhouses amongst their competitors. Their weapon of choice? Strong, consistent, passionate branding.
So who are these industry stand-outs, and what are they doing that sets them so far apart from the crowd? I’ve gathered my top 4 picks for brands that are nailing the health and wellbeing game, and identify what it is that makes them so uniquely positioned to cut through the noise of a crowded industry.
Hyperbiotics stands out from the crowd in a unique way, in that they absolutely emulate through every touchpoint their true passion – helping people live their best life. They profoundly believe in the strength of their products, which they proudly use themselves, under the belief that gut health has the ability to positively impact every other aspect of our lives.
The care and thought they put into everything they do is tangible, and it’s impossible not to immediately feel a sense of welcome, calm, and trust when you interact with them on any platform thanks to their consistent messaging and conviction to their purpose.
While so many personal brands, or ‘influencers’, are oftentimes simply purveyors of vapid narcissism, Cassey Ho has taken on a whole new approach to her own brand in the health and wellness arena.
“Every time I post any content, I’m always mindful that it should be something that helps somebody. My content has never been vanity-driven.”.
Becoming known as a resource to enhance the lives of others has established Cassey as the ultimate inspiration for anyone looking to live a happier, healthier life from the inside, out.
While so many brands in our industry offer only the ‘highlight reel’ of wellness, Emily Skye takes the opposite approach. She’s real, she’s human, she shares her struggles, and you can’t help but identify with her on a deeply personal level.
Committed to spreading the word about body-positivity, Emily isn’t afraid to show that the road to wellness is one marred by self-doubt, the curse of comparison, and the struggles of day to day life. What she also shows, however, is that if you are committed to becoming the best version of yourself you can possibly be, there is a whole community of like-minded souls out there ready and willing to take that journey with you.
McKel Kooienga not only has one of the coolest, most unique names in nutrition, but has also established a brand that simplifies what can be an overwhelming and confusing industry. Her philosophy? To make it simple for people to understand nutrition, share delicious recipes with a beautiful aesthetic, and become a go-to resource for anyone looking to change their lives for the better.
What’s even more impressive is that, unlike so many brands, McKel is committed to offering a ton of content as a free value-add to anyone that decides to include Nutrition Stripped in their journey. She has created a business that is so clearly and consistently for the benefit of others, that you can’t help but consider her as your forever go-to resource for nutrition!
So what do all these brands have in common?
It’s simple – an unwavering and unequivocal passion for helping others, building a community through consistency, and communicating in a way that triggers a truly emotional connection.
All these things can only truly be achieved when your brand’s content is approached with a long-term strategy that puts your customer first, whether through consistent support, value-adding resources, or a sense of community that makes their journey towards wellness just that little bit easier.
Question of The Week: What’s your favourite health and wellness brand that sets them so far apart from the crowd?
I’d love to know. Drop it in the comments below!