Your services are ultimately your money-makers, so you need to make sure your health coach service page is well made to drive those conversions.
But how do you make a sales-focused page good enough to convert without being overly aggressive? Here are my top tips:
#1 Have an opt-in
Give them a free option and prove value on your services page. It’s a good location to place a freebie they can get for subscribing to your mailing list where you can further nurture them if they aren’t ready to buy just yet.
#2 Place keywords well
If you want people to find you organically and not just through ads, you need keywords on your services page. Sprinkle your main keywords organically throughout the page, and in titles and subtitles.
#3 Include a case study
Nothing builds trust and interest as the success of other clients! Build a case study on the progress you made with your clients and why your approach worked so well for them. Of course, make sure your clients are okay with this if you’re going to be naming names!
#4 Have social proof
This brings us onto social proof. The quick alternative to a case study is social proof like text or video testimonials, number of items sold, or engagement from clients themselves using a social wall. There’s no room for being humble on your health coach service page.
#5 Check all links and buttons are working
Aside from being clearly visible and the most important element on your service page, your CTA buttons and links should work too. Click on every single one of them to ensure there are no broken links or glitches. Not only could a broken link stop you making conversions but it’ll also look really unprofessional!
#6 Check for accessibility
95% of people research using their mobile before committing to buy, and over 2 million made purchases via mobile last year. So it’s very important that your health coach service page works well on all devices – computer screens, phones, and tablets (be it iOS or Android) – so make sure the experience is the same across the board or you might miss out on some customers.
#7 Have a focus on pain points
Showcase how your health coach services help solve an issue for your clients instead of just describing what you do for them. It sounds obvious but many people won’t realise you’re the solution to their problem, and where else is better to mention it than on your services page.
#8 List all your disclaimers
You want your prospects to trust you. If there’s something that could be misunderstood or misused, make it abundantly clear what part of your service or what some feature means.
Cool features and ideas to make your health coach service page stand out:
#9 Include a “Compare” option
Make it easy for people to make a decision on which health coach services package suits them better. The compare view should have all the features that are the same listed in the same order, and then make the different features easy to spot by using a different colour for them, for example.
#10 Have a “Custom package” builder
If you offer customisable packages, include an easy builder where people can choose a base service and then include different “add-on” services. Make sure the builder calculates prices immediately as they build the package. For example, someone might want only in-person meetings, while others might want to add online sessions too. This is perfect for upselling!
#11 Explain complex service in detail separately
If your services are in-depth and complex, have a simple services page and include ‘learn more’ or ‘read more’ for each service which will take them to a specific page just for that service. The benefits of this is you can target specific people using the page, make it SEO friendly, and create an in-depth package. The downside? It takes a lot of time to get it right and working properly.
Ultimately your health coach service page should be packed with all the information on what people will get from you, provide a clear overview of all the services, and focus on the benefits.
If you don’t have time to tweak and adjust, or do some A/B testing to see what changes bring better conversions, get in touch with me today and I’ll help create your service page for the highest conversion rates.